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the itty bitty project


“What I really, really want to do is make a difference in peoples’ lives, and I can do that in many ways.”                                                                                                                                                                                 – Vanessa Rodriguez, Founder, “the itty bitty project


The gift of life is magical and miraculous, and BabyDolls Boutique is honored to be a part of the lives of the babies who wear our signature pink & blue are the new black. collection pieces. In celebration of beautiful babies everywhere, BabyDolls Boutique is proud to support “the itty bitty project,” an initiative that supports the production of clothing items with the critical purpose of helping the tiniest of babes -preemies and micropreemies – to maintain their body temperature.

Every year, the itty bitty project works with the 5 top-ranking Neonatal Intensive Care Units (NICUs) in the United States to meet the needs of their preemie and micro preemie patients. The work of the itty bitty project is funded by a portion of proceeds from pink & blue are the new black. sales.

Currently, the itty bitty project is funding the production of handmade hats in custom sizes for preemies and micro preemies being cared for by our NICU partners. Each NICU is supplied with enough hats to meet their annual patient total and the hats are specially wrapped according to NICU standards. Still, each hat package has the customary BabyDolls gift wrap – a special gift from us to some very special babies.




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